Social Networking

Social networking is not just another fad. Social networks are here to stay. Facebook has 350,000,000 registered users; Classmates has 50,000,000; Twitter with 75,000,000 and MySpace has 263,000,000 
While it's true that some social sites will crash and burn on the information highway, others will spring up and blossom into smaller more specific communities.

These smaller social networking websites offer a more personalized experience by tightly focusing on the interests of its members rather than trying to build a brand. They are known as specialty networking sites or "niche" social networking sites, and people are willing to move from network to network until they find that one special site where they feel a genuine sense of connection and community.

More and more large companies, universities and small businesses are getting their own social websites up and running so they can connect with their employees and students; fans or customers; and people from all walks of life and socioeconomic backgrounds. The types of social networking websites differ of course, due to the diverse nature of people, organizations and businesses. Naturally, then, there is a clear distinction between social networks that help you do something, like marketing your business or accomplish certain goals and those networks that offer a "social" connection.